The Walt Disney Company is pledging $5 million to different causes working towards "equality and justice."
Where The Money Is Going
Disney CEO Bob Chapek says in a statement:
"The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated. This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice."
Other Companies Are Following Suit
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We at Bad Robot are grateful to the many scholars, activists, organizers and leaders fighting on the frontlines of change in our systemically unjust country. #blacklivesmatter To learn more about each organization go to link in bio.
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Disney isn't the only company to donate money amid the protests over Floyd's death.
On Monday, Bad Robot — the production company led by Star Wars director J.J. Abrams, announced that it will partner with the Katie McGrath and J.J. Abrams Family Foundation to commit $10 million over the next five years to organizations and efforts committed to anti-racist agendas that close the gaps, lift the poor and build a just America for all.
"We at Bad Robot are grateful to the many scholars, activists, organizers and leaders fighting on the frontlines of change in our systemically unjust country, - it is that constellation of thinkers and doers who have the blueprint to a more perfect, fair, equitable and kind union."
How This Impacts Disney's Finances
Disney employees and cast members have a wonderful tradition of giving back, and this is the one step that is needed to urge the black community that they do indeed matter in this world today.
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