What Does This Mean?
For context, Netflix, the alpha and omega of all streamers, as of the end of 2020, has 73 million subscribers in the US and 204 million worldwide. So Disney+ has managed to accumulate half of Netflix's subscriber base after only a year and a half of availability, a very promising sign that Disney+ will be a force in the industry for years to come.
At the shareholders meeting, Bob Chapek, CEO of Disney, had this to say:
"The enormous success of Disney+ —which has now surpassed 100 million subscribers—has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content," Mr. Chapek said. "In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company's top priority, and our robust pipeline of content will continue to fuel its growth."
While the shareholders meeting is still underway, nothing has yet been revealed specifically about what fueled this push in subscribers, but it can be assumed that the success of shows like The Mandalorian and Wandavision becoming cultural phenomena and must-see television exclusive to the platform helped a great deal.
With the recent release of Raya and the Dragon to positive reviews and the upcoming series Falcon and the Winter Soldier, look for nothing but more hype around the platform in the months to come.
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