Justin Bieber is famously known a pop sensation and heartthrob, and more recently, he's tried his hand at the fashion industry - and prevailed. The founder of his own streetwear brand, Drew House, is joining forces with shoe brand Crocs for the second time.
Drew House has had a wildly successful fiscal year, with drops selling out almost immediately after their release. Contributing to success was the first collaboration Bieber took on with Crocs in 2020, which was a sell-out.
This year's drop includes a purple pair of Crocs that feature Drew House "Jibbitz", or Croc charms, and will cost $69.99. The "Jibbitz", and the t-shirts in the collection feature Drew House characters Theodore the teddy bear, Fernand the (presumed) coyote, Jackie the bunny, Hearty the skater skeleton, and Sherman the squirrel.
The collection will also feature a pair of white socks intended to be worn with the purple shoes, a combination that Crocs calls a "one-of-a-kind fashion statement."
The promotional images posted to the Drew House Instagram page feature a playful arcade machine chock-full with the Crocs and socks.
Bieber has been a long-time fan of the foamy shoes, donning them with his signature athleisure/streetwear outfits. However, he is not the first celebrity to pioneer the shoes. His Croc-loving predecessors include Miley Cyrus, Ariana Grande, Kate Middleton, and others.
The collection dropped and sold out today on thehouseofdrew.com.
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