Justin Bieber is famously known a pop sensation and heartthrob, and more recently, he's tried his hand at the fashion industry - and prevailed. The founder of his own streetwear brand, Drew House, is joining forces with shoe brand Crocs for the second time.
Drew House has had a wildly successful fiscal year, with drops selling out almost immediately after their release. Contributing to success was the first collaboration Bieber took on with Crocs in 2020, which was a sell-out.
This year's drop includes a purple pair of Crocs that feature Drew House "Jibbitz", or Croc charms, and will cost $69.99. The "Jibbitz", and the t-shirts in the collection feature Drew House characters Theodore the teddy bear, Fernand the (presumed) coyote, Jackie the bunny, Hearty the skater skeleton, and Sherman the squirrel.
Drew House x Crocs
The collection will also feature a pair of white socks intended to be worn with the purple shoes, a combination that Crocs calls a "one-of-a-kind fashion statement."
The promotional images posted to the Drew House Instagram page feature a playful arcade machine chock-full with the Crocs and socks.
Bieber has been a long-time fan of the foamy shoes, donning them with his signature athleisure/streetwear outfits. However, he is not the first celebrity to pioneer the shoes. His Croc-loving predecessors include Miley Cyrus, Ariana Grande, Kate Middleton, and others.
The collection dropped and sold out today on thehouseofdrew.com.
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