Adapted from Unsplash and Charles Platiau

Rapper and designer Kanye West first started his Yeezy line with Nike in 2007 and then moved to Adidas in 2013. Now, West has just announced a collaboration between his Yeezy line and retail company Gap.


Kanye West returns to his humble beginnings with Gap

Some would be surprised to hear that it's not West's first time working with Gap. In his song Spaceship released in his 2004 album The College Dropout, he raps about how he used to work at a Gap store before making records. Now, West is able to say that he has come full circle and is back with Gap, this time, designing a clothing line for them.

The Announcement

West took to Twitter to make his announcement on the Yeezy Gap collab, with the hashtag "#WESTDAYEVER."

A second tweet was posted by West of his own Yeezy spin on the Gap logo, saying "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER"

Gap Makes A Statement

Along with West's tweets, Gap came out with a statement announcing that the Yeezy Gap line will be available in 2021. Global Head of Gap Brand Mark Breitbard describes the collab, saying:

"We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership"

West's Yeezy line has been known to be exclusive, but in this case, Gap tells otherwise, explaining:

"Under West's creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West's design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time."

According to The Wall Street Journal, Gap jumps 39% to $14.19 as of 10:01 AM on June 26th.

Foreshadowing From 2013

After West's twitter announcement, his wife Kim Kardashian West posted a clip of an interview of his from 2013 to her IG story. West is seen talking to 99.7 NOW! about his merch sales and he even mentions Gap, saying:

"Our first night we sold 83,000 tour merch, you know, in one night. So, imagine if you take these types of thoughts and connect it with a corporation like the Gap."

Kim also adds to her story congratulating her husband and describing how meaningful the Gap is to him:

"If anyone knows Kanye they know how much the Gap and yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring #WestDayEver"
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Ellen DeGeneres

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Ellen DeGeneres issued an apology to the world during her opening monologue for season 18 of her daytime talk show. The comedian had a lot to address concerning the "toxic environment" that former employees had spoken out about. Along with the apology, DeGeneres explained the future of the show and made a big announcement.

DeGeneres first became the center of controversy towards the beginning of quarantine when she hired a new production staff to help her create at-home content while many of her employees remained furloughed. It was around mid-April that crew members spoke out about their frustrations. They went weeks without knowing if they would still receive payments from the show which was still airing content. Communication between crews and the network was little to none.

Following this scuffle, former employees began to come forward online, calling the show a "toxic environment." This was surprising to hear, considering Ellen's motto has always been "be kind."

Soon after, executive producers Andy Lassner, Mary Connelly, and Ed Glavin all parted ways with the studio, amidst a sexual harassment investigation.

Today, for the first time in months, Ellen returned to the studio to kick off season 18 of The Ellen Show.

In her opening monologue she stated:

"As you may have heard, this summer there were allegations of a toxic work environment at our show and then there was an investigation. I learned that things happened here that never should have happened. I take that every seriously and I want to say I am so sorry to the people that were affected. I know that I am in a position of privilege and power, and with that ,comes responsibility, and I take responsibility for what happens at my show."

As for her character, she had this to say:

"The truth is, I am that person that you see on TV. I am also a lot of other things. Sometimes I get sad...I get mad, I get anxious, I get frustrated, I get impatient. And I am working on all of that. I am a work in progress."

DeGeneres then shifted the spotlight over to show contributor Twitch. In the past, Twitch had served as DJ and a featured voice on the show, along with being Ellen's friend of course. Degeneres announced that Twitch will now be stepping up as her new co-executive producer.

'The Ellen Show' has been on air since 2003 and has just begun its 18th season on NBC.

Watch Ellen's full apology here:

At the start of her new season, Ellen discussed the changes at the show. #Ellen #TheEllenShow #EllenDeGeneres
Ellen Welcomes Her First Virtual Audience with a Big Gift!

They're back! Ellen and Kelly and Jimmy...oh my! After Ellen's toxic workplace allegations, Kelly's split from her husband and Jimmy's blackface scandal...these three talkers all took the summer off (as most talk shows do) and laid low. But now they're all back and they have a lot to say...

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