Adapted from Unsplash and Dominique Charriau

Kanye West has been working on his Yeezy line since 2007. Now, there is speculation that we are getting a Yeezy cosmetics line soon. West just filed a new Yeezy trademark with the United States Patent and Trademark Office on June 2nd.

From Coats to Concealers

The trademark includes products such as lotion, toner, face masks, exfoliants, and fragrances, as well as makeup products like lipstick, concealer, mascara, and even hair products like shampoo, conditioner, gel, and dye. And of course, what celebrity wouldn't have their own fragrance!

West has been using intellectual property holding company Mascotte Holdings Inc. for years now. Along with beauty products, West worked with Mascotte to get his "Yeezy" trademark on garments back in 2015.

Joining Kim In The Beauty Community

West's wife Kim Kardashian has been in the cosmetic industry for a few years now with her beauty line KKW Beauty and KKW Fragrance. She has found much success in her beauty line, reportedly doubling sales in one year. Sister-in-law Kylie Jenner also has her line Kylie Cosmetics which launched in 2014. In 2019, Jenner sold 51% of the company for $600 million to beauty conglomerate Coty.

Seeing the progress of Kim and Kylie's brands, perhaps we will see Kanye join them in the near future.

By clicking "Subscribe", you agree to the Privacy Policy and Terms of Use.
2020 Emmy Awards Preview: What To Expect, Big Nominees, And More! | Celebrity Page

With the 2020 Emmys right around the corner, we're giving you a closer look at the biggest night in #TV with our Emmy Preview! From nominees to expectations, we're giving you everything you need to know. Today's episode features Tracee Ellis Ross, Brian Cox, Dan Levy, Laura Linney, Sarah Snook, and more.

72nd Primetime Emmys

The Television Academy

Holy Schitt's Creek! The 72nd Primetime Emmy Awards pressed on this evening, giving fans of television something to celebrate. Here's a recap of tonight's show:


The time has finally arrived...the 72nd annual Primetime Emmys are here! We're live blogging this year's show where we will feature who wins, who got snubbed, and more!