Kim Kardashian made her return to the beauty industry with SKKN By Kim.
During her press release, Kardashian shared that her brand is dedicated to "rejuvenation, nourishment, and an indulgent at-home experience designed to help people feel confident in their skin."
Kardashian took to Instagram to say,
"I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way."
She also shared what the latest drop was inspired from.
"In all of my business endeavors, I've been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand."
Kardashian revealed specific struggles brought her to this new collection.
"What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise— and I knew I had to share my learnings."
The collection will debut on June 21 and will feature nine core products through her direct website.
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