It was announced last week Netflix plans on checking inactive accounts and will contact customers if they want to continue to use their service.
Given the fact most us have subscriptions for every streaming service possible, Netflix wants to save customers some money. Netflix will begin asking customers who have been inactive with their accounts in the past year if they would like to keep their subscription. If the customer chooses not to respond, the subscription service will automatically be cancelled. Netflix stated,
You know that sinking feeling when you realize you signed up for something but haven't used it in ages? At Netflix, the last thing we want is people paying something they're not using."
Netflix has grown their audience to over 180 million subscribers. The company reported that inactive accounts make up less than 1% of their members. Eddy Wu, director of product innovation stated:
We're asking everyone who has not watched anything on Netflix for a year since they join to confirm they want to keep their membership. And we'll do the same for anyone who has stopped watching for more than two year."
Netflix has some major competition like Disney+, Hulu, and AmazonPrime including the most recent launch of HBO Max. Since Netflix is easy to sign up for it will be easy for customers to sign up again if their subscription is cancelled. Wu also commented:
"We've always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their accounts and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them."
Can't wait to binge Space Force
Netflix has exclusive content you can't get anywhere else like Strangers Things which is set to air it's final season. You also won't want to miss out on the latest coming-of-age comedy series, Never Have I Ever or Steve Carell's newest comedy satire series Space Force. Netflix announced a sequel to the highly anticipated The Kissing Booth 2 which is set to be released on July 24th. The news was announced by the film's star Joey King which can be seen by King completing a puzzle to reveal the release date.
The Kissing Booth 2 is on the way!
Even though Netflix is trying to help subscribes from paying for something they aren't utilizing, the company has one of its most solid quarters since the COVID-19 pandemic hit. With the endless content Netflix offers, this is certainly one account we can't see letting go.
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