Anyone alive in the 1980s remembers the iconic video game company Atari. Now the so-called gaming grandfather is getting into the hotel business preparing to build a new resort on the Vegas Strip.
Construction has yet to begin, but designers are promising fans the true blast from the past.
The company partnered with hoteliers GSD Group to reveal a line of video game-themed hotels. World-renowned architecture and design firm Gensler will design the hotels that will appear in Las Vegas and Phoenix. GSD Group also secured the right to Atari Hotels in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.
GSD Group managing partner Shelley Murphy commented on the exciting new hotel:
"Like Atari's legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests. From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone."
The Las Vegas Atari Hotel is expected to open in 2022.