Rihanna dropped the first look at her next business endeavor Fenty Skin following her wildly successful beauty line Fenty Beauty!
Rihanna took to Instagram and Twitter this week to share an exclusive first look at Fenty Skin, her new line of skin care products adjacent to her Fenty Beauty makeup line.
The video shows the singer turned businesswoman washing her face with a foaming cleanser, applying a serum, and finishing with some sort of moisturizer. The video debuts the collection's purple packaging completing the makeup line's signature pink extremely well.
The caption reads:
"Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y'all ain't hear it from me 🤫 but you can shop it early if ya drop me your email through the link in my bio..."
The new products launch on July 31st, but if you enter your email on the Fenty Skin website, you can begin shopping on the 29th.
Speculation grew around Rihanna developing skincare products in 2019 when the trademark for Fenty Skin was filed in March, as reported by Page Six. The trademark can give insight into what kinds of products consumers could expect, detailing that Fenty Skin would include:
"medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators."
'Fenty Skin' has already 5 trademark applications. All products are registered under “skin care preparations”. The… https://t.co/ZKfOTu6n87— Rihanna News (@Rihanna News) 1592057809.0
Twitter sleuths discovered in June that the Fenty team had also filed trademarks for five potential skin care products- Buff Ryder, Instant Reset, Fat Water, Flash Nap, Hydra Vizor (sunscreen preparations). Thus, a guessing game ensued where followers attempt to decipher what each of these products could be. In just over two weeks, you can determine if your guesses were correct!
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