Youtube announced its $100 million fund to support the voices of black creators and artists using their video streaming platform.
Bear Witness, Take Action
The deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and many others have forced us to bear witness to systemi… https://t.co/1k3N7v8bLn— YouTube (@YouTube)1591914289.0
Youtube's new fund aims to amplify the voices of black creators on its platform. Youtube also announced their Bear Witness, Take Action special. This 90-minute special focuses on encouraging communities to take action for racial justice. With hosts Common and Keke Palmer, it will feature Youtube creators, artists, and other public figures. The special will also include discussion panels, and musical tributes with performances from John Legend and Trey Songz. Viewers will have the chance to donate to the Equal Justice Initiative directly from the live stream. Youtube Global Head of Original Content Susanne Daniels gave a statement regarding the new initiatives:
"I support the Black Lives Matter movement and I think it's imperative that we help amplify Black voices and continue the conversation about meaningful change and racial justice, YouTube has a unique ability to unite creators, artists and powerful voices within the Black community to encourage the world to stand up and speak out for racial justice."
Bear Witness, Take Action streams Saturday, June 13, at 6p.m ET / 3p.m PT.