Cowboy boots will make a bigger presence in the Entertainment Capitol of the World.
Although Las Vegas is known for bringing in the National Finals Rodeo and A-list residencies by Reba McEntire, Shania Twain and most recently, Carrie Underwood... Mr. Shelton wants more country!
The Opry member recently announced plans for his iconic bar, Ole Red, to begin construction in the heart of the Las Vegas Strip and open as early as 2023.
Ole Red Las Vegas will bring the party with incredible acoustics and concert-like stages, offering local talent the opportunity to showcase original music alongside country’s greatest hits to music lovers from around the world.
“I know what it’s like to be a young musician playing bars and small venues, never knowing what to expect. I’m proud that we’re building a network of places where artists can get the kind of exposure playing live that is so critical for growing their fan base. Having these locations for artists to play in different parts of the country is a dream come true," Shelton said.
At approximately 27,000 square feet with a planned 686 seats, Ole Red Las Vegas is slated to be the brand’s largest location to date.
Located in front of Caesars Entertainment’s Bally’s Las Vegas at the Grand Bazaar Shops on the southeast corner of Las Vegas Boulevard and Flamingo Road, the planned Ole Red Las Vegas project will be the first location in the western United States.
The four-story building will feature a main dining floor and two additional guest floors overlooking a central stage with state-of-the-art video, acoustics and lighting for a concert-quality experience that showcases curated artist line-ups daily.
Guests will also enjoy food, beverages and a separate live music experience on an expansive 4,500 square-foot rooftop while taking in striking views of the Las Vegas cityscape. A made-from-scratch, Shelton-inspired menu will feature food items and specialty cocktails that are unique to the Las Vegas location and infused with southern hospitality.
Shelton is also partnering up with Ryman Hospitality Properties CEO Colin Reed on the expansion project.
“Las Vegas is one of the most important leisure playgrounds on the planet with over 40 million tourists a year. As we expand this brand into tourist and convention-focused markets, Las Vegas is a natural fit since many of its top feeder markets are home to high concentrations of country lifestyle consumers. We are excited to have the opportunity to develop a flagship Ole Red location on such a coveted piece of commercial real estate within the Caesars Entertainment empire where over 100,000 people walk by each day," Reed said.
Ole Red Las Vegas will join four existing locations in Orlando, Florida; Tishomingo, Oklahoma; Nashville, Tennessee; and Gatlinburg, Tennessee; as well as a location in the Nashville International Airport, which is set to open in the first half of 2022.
With Ole Red making its debut.... could a Vegas residency be next for Shelton?