The global streaming business has been the trending way of experiencing entertainment. Networks like Netflix, HBO, Hulu, Disney+, and Amazon Prime Video have changed the game of entertainment. Now, CBS All Access will be rebranding to Paramount+, expanding its programming efforts to various cable outlets.
Bob Barkish, President-CEO of ViacomCBS released in a statement on Tuesday morning:
"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount Plus, we're excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy."
This exciting news received major attention from fans across the globe who are excited to experience a major collection of television's eclectic films.
The iconic Paramount name will now be a major competitor in the streaming era.
Be on the lookout for Paramount+ coming to fruition in early 2021.
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